More than just an occupation, Mark & Wladimir, founders of SHIFT Cycle, are deeply convinced of the special place of indoor cycling in our lives. With this in mind, SHIFT was born, the ideal destination for sports enthusiasts & neophytes looking to improve their well-being. A one-of-a-kind gym, SHIFT reinvents indoor cycling in a setting designed for the comfort of its customers: ultramodern sound system to soothe the mind, "indus zen" aesthetics, top-of-the-range equipment, everything is put in place to promote well-being and performance.

With only a logo and a concept as inspiration, the graphic liberties were great and the stakes were high: seduce and convince potential investors.