A major event for Rakuten France, formerly Price Minister, the Rakuten Expo is an opportunity to present to the group's partners how Rakuten places brands and retail at the heart of its "Empowerment" strategy, and what technologies are available to support them in their growth and reputation strategy. Against the backdrop of the complex subjects of omnicality, ecosystems and user interfaces, Fabien Versavau (CEO of Rakuten France) asked us to accompany him on his opening speech and set the tone for the event by creating a refined graphic universe and inspirational PowerPoint slides.

With nearly 12 Rakuten subsidiaries and more than 600 brands and partners present, the challenge of the plenary was great: to unify all the players present during the event around the "Empowerment" strategy by means of a clear artistic direction in order to encourage their collaboration and success.

To better sequence the speech and help the speaker convey complex messages, our designers are able to sequence the appearance of elements according to the speech being delivered, and combine the tool's native effects to obtain a rendering close to what can be obtained in motion design. More than mere stylistic effects, the impact of the messages delivered during the plenary session was accentuated by the dynamism and quality of the sequence of animations created by our teams.