Rakuten

A major event for Rakuten France, formerly Price Minister, the Rakuten Expo is an opportunity to present to the group's partners how Rakuten places brands and retail at the heart of its “Empowerment” strategy and what technologies are available to them to support them in their growth and reputation strategy. Against the background of complex topics of omnicalities, ecosystems and user interfaces, Fabien Versavau (CEO of Rakuten France) asked us to support him in his full openness and set the tone for the event by creating a refined graphic universe and inspirational slides on PowerPoint.

With nearly 12 Rakuten subsidiaries and more than 600 partner brands and retailers present, the challenge of the plenary was significant: to unify all the actors present during the event through a clear artistic direction around the “Empowerment” strategy in order to promote their collaboration and success.

To better sequence the speech and help the speaker convey complex messages, our designers are proactive in sequencing the appearance of elements according to the speech held, and by combining the native effects of the tool in order to obtain a rendering close to what can be obtained in motion design. More than being simple style effects, the impact of the messages delivered during the plenary was accentuated by the dynamism and the quality of the sequence of activities carried out by our teams.