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Interparfums
Our collaboration with the Interparfums group for the launch of the new Girl de Rochas eau de toilette
Need
Innovations
Sector
Perfumery
Type
Commercial presentation
Date
2020
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Modernizing the Rochas portfolio with a contemporary fragrance
Rochas, the historic brand of French perfumery and part of the Interparfums group, is initiating change with a new product combining the codes of luxury perfumery with a new awareness.
Complex animation combinations
To bring the message to life and capture the audience's attention, we drew directly on the codes of motion design by using PowerPoint and our technical skills with the tool.
Presentation driven by typography
Designing an all-text presentation to enhance the sense of purity while emphasising strong messages, a challenge met through a mastery of typography and impactful animations, entirely in PowerPoint.
A graphic universe reflecting an eco-responsible vision
A refined design, turned towards the essential and directly inspired by the eco-responsible values defended by Rochas.