If you want to launch or redesign your online store, choosing the right platform is essential for providing an optimal sales experience. Webflow Ecommerce is a powerful and flexible solution that is ideal for businesses looking for custom design and advanced features. As a no-code platform, Webflow allows you to create sites and online stores with unique design freedom, while integrating powerful product management, payment and marketing tools.
Compared to Shopify, Webflow stands out for its design flexibility, allowing brands to perfectly reflect their identity. With built-in SEO tools and automation options via Zapier, Webflow is perfect for centralized management and an optimal user experience.
This guide explores the basics of Webflow Ecommerce in 2025, its advanced features, and how it can boost your online store. Go through our Webflow agency for your next e-commerce site.
Fundamentals of Webflow Ecommerce in 2025
What's new on the platform in 2025
In 2025, Webflow continues to develop to meet the needs of its users. Among the major new features, we note the transition from the legacy editor to the editing mode integrated directly into the main platform. This change aims to facilitate collaboration by allowing dynamic and static content to be edited directly on the canvas. Users will also be able to organize assets, work on pending sites, and integrate tools such as localization, analysis, and optimization.
Another important innovation: the introduction of free “client seats”. This feature allows customers to access their specific sites in a secure and limited manner, without providing access to the entire workspace. It will be available during the first half of 2025.
Comparison with Shopify
Webflow and Shopify are among the most popular platforms for online stores, but there are some notable differences between them. Shopify is designed primarily as an e-commerce solution, offering great ease of use and remarkable scalability. However, its design customization options remain limited. Conversely, Webflow stands out for its flexibility in terms of custom design, although this implies a greater learning curve, especially for users with no design experience.
Thanks to its drag-and-drop editor, Webflow allows advanced visual customization, rich interactions and animations, and a powerful content management system (CMS). This makes it an ideal solution for businesses that want to offer a unique and immersive user experience. Shopify, on the other hand, shines with its vast ecosystem of apps and integrations, as well as its robust integrated SEO and marketing tools.
Current benefits and limitations
Webflow Ecommerce offers several benefits, including design flexibility, built-in SEO tools, and the ability to create complex interactions and animations without code. Its integrated CMS system also makes it easy to promote the store through blog posts, case studies, and other engaging content.
However, Webflow has some limitations. There is sometimes a lack of features specific to e-commerce, such as advanced inventory management tools, available on platforms like Shopify. Additionally, the cost of advanced features and higher plans can be prohibitive for small businesses or startups. Third-party integrations and transaction fees on some plans may also result in additional costs.
Available pricing and plans
Webflow offers several pricing plans adapted to the needs of e-commerce sites:
The Standard plan, at $42 per month (or $29 per month as an annual payment), is suitable for startups or small businesses. It allows the management of up to 500 e-commerce items and includes features such as checkout customization, product fields, and manual configuration of delivery costs. This plan includes a 2% transaction commission on sales.
The Plus plan, at $84 per month (or $74 per month as an annual payment), is designed for growing businesses. It offers the ability to manage up to 5,000 e-commerce items, eliminates transaction commissions, and allows the creation of up to 10 team accounts.
Finally, the Advanced plan, at $235 per month (or $212 per month as an annual payment), targets large businesses. It allows you to manage up to 15,000 e-commerce items and offers up to 15 team accounts.
Advanced features
Payment systems and integrations 2025
Webflow Ecommerce offers a wide range of integrated payment systems, guaranteeing your customers secure and flexible transactions. You can accept payments by credit cards, PayPal, Apple Pay and Google Pay, thanks to the reliability of Stripe and PayPal, which ensure optimal protection against fraud.
Additionally, Webflow offers integrations with various marketing and analytics tools, such as Google Analytics, Facebook, Hotjar, and Autopilot. These integrations allow you to get a comprehensive view of how your customers navigate and shop on your site.
Management of taxes and international shipments
Tax management is an essential feature of Webflow Ecommerce. The platform automatically calculates sales taxes and VAT for customers located in the United States, Canada, the European Union, and Australia.
For regions not covered by this automatic calculation, you have the option of defining manual tax rules.
For international shipments, Webflow allows you to create shipping rules based on regions and products. Shipping rates are calculated in real time at the time of payment. Plus, you can print shipping labels for new orders, making the shipping process easier and faster.
Automations and workflows
Webflow offers various automation and workflow tools to optimize your processes. The Webflow Analyze feature consolidates analytics data directly into the platform, offering real-time insights into user engagement, SEO recommendations, accessibility reports, and more.
These tools allow you to make informed decisions to improve the performance of your site, without having to use external tools like Google Analytics.
At the same time, Webflow announced an AI assistant designed to speed up workflows. Improvements have also been made to interactions and animations thanks to the integration of GSAP. Component style variables and improved content management system (CMS) provide increased flexibility and facilitate content management and team collaboration.
Customer loyalty systems
Although Webflow does not have integrated customer loyalty systems as advanced as those offered by Shopify, it is possible to integrate third-party solutions. For example, you can use tools like LoyaltyLion or Smile.io through integrations with other platforms. These solutions make it possible to set up point programs, targeted email campaigns and referral programs, thus strengthening customer engagement and increasing the lifetime value of your customers.
Inventory and inventory management
Webflow Ecommerce offers optimized stock and inventory management. You have the option of activating inventory monitoring for each product and its variants, while manually updating the available quantities. The system automatically updates quantities after each purchase and shows an “out of stock” status when stock is out of stock.
This feature helps avoid excessive orders and ensures accurate inventory management.
Performance and user experience
Optimizing the loading speed
Optimizing load speed is essential for providing a quality user experience and maximizing conversion rates. Webflow, thanks to its hosting based on Amazon Web Services (AWS) and Fastly, guarantees remarkably fast page loading speeds.
The platform uses a global content delivery network (CDN), automatic backups, and SSL encryption, ensuring optimal performance and enhanced security.
In addition, Webflow allows you to customize metadata and automatically generates sitemaps, thus improving the readability of the HTML code and visibility in search engines. These features reduce load times and optimize the overall site browsing experience. More recently, Webflow has integrated the asynchronous loading of its Javascript to improve page load times.
SEO Webflow Ecommerce
Webflow offers a wide range of features for efficient SEO, find our Webflow SEO guide to find out more.
Mobile experience and responsive design
Webflow is designed to ensure a smooth user experience across all types of devices. The platform offers the possibility of creating responsive designs that automatically adapt to different screen resolutions, whether they are smartphones, tablets or desktops.
Users can preview their designs in multiple resolutions and customize layouts for each device, ensuring a consistent and optimal experience across devices.
This design flexibility allows businesses to develop websites and online stores that are both beautiful and functional on all devices. This is critical to attracting and retaining customers in an ever-changing digital environment.
Accessibility and GDPR compliance
Webflow takes into account accessibility and regulations relating to the protection of personal data, such as the GDPR. The platform is fully GDPR compliant, with privacy policies tailored to the European Union, United Kingdom, and EEA.
Additionally, Webflow makes it easy to implement the necessary security measures, such as obtaining explicit user consent, notifying data breaches, and establishing adequate protections for personal data. These features ensure that your website is both accessible and compliant with legal requirements. However, CMPs must be added by hand to the sites, which may require additional development.
A/B testing and conversion funnel optimization
A/B testing is an effective method to optimize the performance of your website and improve the user experience. Webflow makes it possible to conduct A/B tests in order to identify the elements that generate the most conversions, to increase user engagement and to reduce bounce rates.
Thanks to its Webflow Optimize suite, you can now natively carry out these tests on your site. This was only possible with third party tools before.
Future prospects for Webflow Ecommerce
Webflow continues to innovate to meet the needs of e-commerce businesses in constant evolution. The introduction of Webflow Optimize and Analyze offers integrated tools for analysis and optimization, allowing for real-time insights and data-based experiments.
The integration of artificial intelligence into the design process, as well as the improvements in interactions and animations via GSAP (recently acquired by Webflow), reinforce Webflow's position as a good contender in the field of e-commerce.
In addition, new features such as component style variables and the improved CMS system provide greater flexibility and efficiency in content management and team collaboration. These innovations are essential for businesses that want to remain competitive in a constantly changing market.
Why choose Webflow for Ecommerce?
The real advantage of Webflow for e-commerce lies in its ability to offer unique and fully customized designs. Unlike traditional platforms that require templates that are often rigid and standardized, Webflow makes it possible to design a distinctive visual experience that perfectly reflects the identity of the brand. This advanced personalization is a crucial differentiator in an ultra-competitive market where originality and aesthetics play a key role in the perception and conversion of visitors. By focusing on custom design, Webflow e-commerce stores do not just sell products, they create a true immersive experience that reinforces brand attachment and optimizes commercial performance.
Webflow lagging behind Ecommerce marketing tools
One of the main limitations of Webflow compared to Shopify lies in its less developed ecosystem of marketing tools. Shopify has an extremely rich application marketplace, offering integrated solutions for email marketing, campaign automation, retargeting, loyalty programs, and multi-channel sales. Conversely, Webflow does not offer such advanced native marketing functionalities and is essentially based on third-party integrations, which are often more complex to set up. In addition, the advanced management of SEO, upsells, and behavioral analyses is more fluid and optimized on Shopify thanks to its dedicated tools. For an e-commerce that wants to make the most of marketing levers and automation, Shopify remains more powerful and flexible, while Webflow favors more creative freedom and design customization.
Comparative table
Conclusion
In summary, Webflow Ecommerce is positioned as a complete and flexible solution for designing and optimizing online stores. Thanks to its unique design freedom, its integrated SEO tools and its fast loading times, this platform is perfectly suited to businesses that want to stand out in the e-commerce sector.
With its advanced features for product management, payments, and marketing, as well as its options for automation and integration with third-party tools, Webflow offers a powerful solution to improve the user experience and boost conversions. It is a tool of choice, like our Webflow Wordpress comparison.
While it has some limitations, including a steep learning curve and potentially higher costs, its benefits often outweigh these drawbacks. If you are ready to invest time in mastering the platform, Webflow can become an essential ally in your e-commerce strategy. For all users who want to launch a store quickly and easily, Shopify remains the reference.